First, we named the brand and at the same time we studied the logo and the brand identity.

Very is a versatile word that allowed us to create a new language: its strength is the ability to be mixed to the Italian, creating a memorable effect.

We designed the payoff, managing to use the word “very” with new meaning: a useful way to stick in the consumers’ heads.

The service providers sell services, the only physical product is the SIM card, for this reason it was one of the first things we created, to experience Very first-hand, other than the envelope and the letter sent to who chooses this operator.

By putting the simplicity of a brand with no frills first, we have designed a website and an app with an intuitive interface and a user experience where the simplicity is its most important feature.

Additionally, we thought about some ad hoc illustrations for the website, that will help explain the features of Very using a visual language close to the people.

Since the launch of the brand, we worked on several creative updates of the campaign, for both TV and digital media.

We also developed Very Mobile’s identity for all the brand touchpoints: from all the Below The Line materials for in-store promotion, to digital campaign assets.

To increase the brand’s presence online, we worked on both digital awareness and digital performance marketing campaigns.

Very Mobile, the campaign.

After creating Very Mobile, we thought about a disruptive campaign to introduce the brand to all the Italians. The Telco world is one of the fiercest, we are overwhelmed by all types of media. For this reason, we had to use a surprising language.

Thanks to its simplicity and affordability, Very Mobile is the service provider for all. We have therefore based our communication upon Italians’ creativity, by using real lettering for the pieces of our campaign.

With 4 TV advertisements on the Mediaset channels, 5 subjects for prerolls on Youtube, for FB posts and the Instagram stories, we introduced Very and its language to all of Italy.

Moreover, we have designed a website where people can get creative by leaving messages on virtual walls: all this to encourage people to love their own city and not dirty it.

Starting from the launch, we have created and maintained all the brand’s Social Media profiles (Facebook, Instagram, Youtube).

We create social media content considering three principal paths: Instant and special occasion posts, technical and commercial features contents, and the contest section of “verycreativi” website, where we publish all the best sentences written by our clients.

The brand’s tone of voice is particularly fresh, ironic and irreverent.

We have also explored the potentiality of TikTok.

Working side by side with the content creators we developed a campaign where we put a focus not on the brand creators, but on their assistants: like Very Mobile, they make ‘the expression of creativity’ possible.

To increase shop visits we worked on a creative way to engage with customers in shopping centers: we created a very special costume for our promoters, and planned brand activations in different Italian cities.

We created special branded costumes for all the promoters in order to generate the curiosity of people that started to stop by the store and make pictures with our promoters. In this way we increased the store foot traffic and engage costumers that started to ask for informations or directly activate a SIM card.

Just a few months after launch, Very Mobile became the main sponsor of the Serie A football team Sampdoria.

Game and training uniforms, stadium billboards, main visible placements during the interviews and the match: Very Mobile was always the best in the game.