MSC Cargo
A Great Route
MSC Cargo
A Great Route
They move the world with vessels, we move the world with our ideas.
One of the leading companies in the shipping and logistics sector chose our experience to speak to the whole world:
a company film, and a print and digital campaign targeting the CEOs of major companies. This was a communication campaign that allowed us to convey our ideas across every continent.
Sector campaigns
The “sectors” campaigns are crucial for MSC Cargo, as they tell the story of every commodity category that the company is able to transport across the continents in the best possible way. Over the years, we have considered evolving the format, gradually moving towards a cooler and more pop tone of voice.
Short Sea
The Short Sea campaign was designed to change the perception of the ship as a convenient alternative even for short distances. The campaign consisted in an initial awareness phase and a second one aimed at convincing those who prefer land transport to become sea travel enthusiasts.
eBL
Turning an important travel document, the Bill of Lading, from paper into a digital one is an opportunity to describe MSC Cargo’s larger transition to a more flexible digital structure and services. We chose an iconic approach and new visual codes for the brand in order to strengthen the idea of the change taking place.
Carbon Neutral
In line with the Sustainable Development Goals, MSC Cargo has given a strong boost through the Carbon Neutral Programme, a service allowing not only the company but also its customers to achieve this goal together. Such a significant action had to be accompanied by a striking visual and a strong CTA.
