Not everyone knows that Omega invented the Co-Axial mechanism, considered the most precise watch mechanism in the world. We had to explain to everyone, from Asia to America, the history of that glorious brand, across 4 different traditional Omega worlds (the Submariner, the 007 James Bond, the Olympics and the Moon). Entirely CGI-produced in Italy, but aired all over the world, this campaign was nominated “Best worldwide Watches campaign” of 2014 in Geneva.