Very Mobile
The Super Testimonial
Very Mobile
The Super Testimonial
After the launch, we chose a real champion for Very Mobile’s next advertising campaign: we involved Francesco Totti to be our spokesperson. Francesco won the World Cup in 2006, and he was the perfect celebrity to endorse the brand and to embody the brand’s values: authenticity, simplicity, and popularity.
In the last years, Francesco Totti was involved in many commercials spot. We really wanted to created a brand new path for him. We transformed Francesco into a sort of “facilitator”, who helps people to achieve easily they goals.
This is how a very special assistant, with unique features, was created: one with Francesco’s distinctive humanity and irony.
But the game isn’t over yet: we have three more campaign subjects waiting to get in the game.
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